TEAM. PLAYERS. WINNING.
Helping teams and players make a name for themselves.
CEO, Project Manager, UX Writer,
UX Designer, and Two Developers
Increase usability of app MVP, iOS and Android
UX Writing, Persona Creation, Usability Testing
Three-week Design Sprint
SquadFlow is a sports management app for youth teams. The goals of the sprint were:
- Help increase product usability
- Test the Minimum Viable Product (MVP) for usability, especially the In-app Purchase (IAP) flow
- Discover current Net Promoter Score (NPS) and research what would help users raise their score
THE GAME PLAN
Before crafting any copy for the app, I interviewed the co-founders to determine the core of the SquadFlow brand.
Help athletes become the best version of themselves.
personable, energetic, a mix of traditional and modern, more serious than fun but some fun too, and accessible to all
With the brand voice decided, I created a reliable tone map for the content on the SquadFlow app.
TELL ME ABOUT YOURSELF, COACH!
Surveys and interviews revealed some key findings.
Age range of coaches
Coach more than one sport
Need more time in their day
Administrative tasks are too tedious
Coach because they enjoy the kids
"I need it to be plain as day."
Coaches need an easy way to streamline administrative processes to minimize frustration and give them time back for what they love.
- How can we streamline administrative processes for coaches of any age?
- How can we support coaches with communication to other coaches, student athletes, and parents?
- How can we give coaches time back in their day?
MVP OR WIP?
Test Goals for the user:
- Find In-app Purchase (IAP) flow and purchase a plan
- Post an event on the calendar
- Change the team name
Users in the target market
Failed to find IAP flow
- Users expected the IAP flow to be in "Profile" on the global navigation
- Administrative tasks were "intuitive" and "easily completed"
- NPS did not meet desired outcome
- CTA button color — make the color stand out
- "Update" changed to "View" — people like to view what's already theirs and viewing their plan puts the user into the IAP flow
I added the updated CTA button to the profile page because that is where the users looked for the IAP flow first.
I changed the copy to be more concise while conveying the same message.
I led with the important information on notifications.
Adding microcopy to the “Gender” question helps clarify the request for the user, gets recruiters the information they need, and minimizes liability.
Switching the order of the buttons and changing the UI helps users know where to go next.
By eliminating a few words and stretching out the benefits the user receives, the card is easier to scan while making it appear that the user is getting more benefits.
I updated the copy to be conversational and feel more human.
LET'S GO, SQUADFLOW!
With a start-up SaaS company like SquadFlow, everything has to get done by a few people, which means things can get missed. While the UX writing was useful, it needed help being clear and concise. I gave the app a personal touch with the creation of a brand voice and tone that speaks directly to users. With these systematic changes, coaches, players, and parents will be cheering for SquadFlow for years to come. REDESIGNING THE DESIGNER
In future design sprints, I would like to do A/B testing to determine if the suggested changes are justified or if there are better options for the various messages on the app.