Gestalt Creations needed a site overhaul on their ten-year-old site. They came to me for content help. My challenge was to update the website to a confident, inviting, and cohesive voice that was clear and conversational.
I began with a conversation. What do clients get when they hire Gestalt?
I tested five business owners in the target market to assess the usability of the current site.
Conveying expertise through scannable content was the main challenge.
I simplified the content with useful text that busy business owners could easily digest, while the designer added a carousel of cross-platform hero images for projects in the portfolio.
This was a quick and fun project to flex my UX writing skills and work with a design firm. I was able to give feedback about the overall website and collaborate on UI. Ultimately, the upgrade to Gestalt Creations makes the whole more than the sum of its parts.
I would conduct usability tests in future design sprints to ensure the changes are intuitive and effective. I would also evaluate the current UI to determine if a change is needed to meet accessibility standards.