Crafting confidence for B2B clientele
Gestalt Creations needed an overhaul on their ten-year-old site. They came to me for content help. My challenge was to update the website to a confident, inviting, and cohesive voice that was clear and conversational.
RESEARCH
I began with a conversation. What do clients get when they hire Gestalt?
The current site was outdated with the following issues:
TESTING
I tested five business owners in the target market to assess the usability of the current site.
ITERATING
Conveying expertise through scannable content was the main challenge.
Solution:
I simplified the text with useful content that busy business owners could easily digest, and the designer added a carousel of cross-platform hero images for projects in the portfolio.
With such precious little time to make an impression on users, I made the following changes:
REFLECTING
This was a quick and fun project to flex my UX writing skills and work with a design firm. I was able to give feedback about the overall website and collaborate on UI. Ultimately, the upgrade to Gestalt Creations makes the whole more than the sum of its parts.
I would conduct usability tests in future design sprints to ensure the changes are intuitive and effective. I would also evaluate the current UI to determine if a change is needed to meet accessibility standards.